< Projects

Faces for Laces/Adidas, Russia

We were commissioned to carry out feasibility research on “Community development” around alternative Russian cities and their emerging creative and arts scenes.

OR carried out town and city centre viability studies on a selected number of Russian conurbations. The aim of the project was to identify, evaluate and eventually emulate the creative cultural economy within Moscow. 

At the centre and underpinning Moscow's creative scene is FACES & LACES, an annual interactive exhibition and festival dedicated to the latest trends in fashion, street wear, visual communications and alternative contemporary art. This multi-site festival, a key part of our work was undertaking Geo demographic reviews and profiles of selected towns and cities to ascertain whether the market environment was suitable for the creation of a cultural programme of arts leading to the embryonic growth of a self-sustaining and vibrant new creative community hub.